On‑demand product design
Your on‑demand product design partner for hardware that's ready to manufacture. We provide design, engineering, feasibility studies, tool design, rendering, and rapid prototyping — AI first with a network of trusted experts to scale with your brand.
Shade Spot came to us at a pivotal moment. Their first clamp prototype wasn’t meeting the functional or manufacturability standards needed for the WaveSail system, and they needed a fresh engineering approach.
We developed a completely new clamp architecture, including a novel locking mechanism that securely joins the two clamp halves. The clamp system is now patented in three countries.
The final design moved smoothly into manufacturing and is now part of the WaveSail product line — recently showcased on Channel 9’s The Block in Robby and Matt’s House 5.
Blackmagic Design is one of Australia's most respected technology companies, known globally for professional cinema and broadcast hardware.
As a Product Design Engineer at Blackmagic, I contributed to the Pyxis Monitor, Pyxis Pro Handle, and Pyxis
Accessory Plates — collaborating closely with industrial designers, hardware engineers, and software teams to bring precision consumer electronics to market.
Jimi is a personal project born from a need for a functional home office that didn't compromise on storage or space.
Designed and built in 2018, the desk is CNC milled from two sheets of furniture grade plywood and uses Häfele knockdown fittings for clean, tool-free assembly and disassembly.
The desk surface folds away while integrated office storage keeps the workspace adaptable without sacrificing usability. Custom bent metal legs are fully concealed when the desk is folded away. Seven years later, it remains my daily workspace.
Idea to Product is built for founders and teams who need real progress without the overhead.
We combine hands‑on engineering, manufacturing experience, and AI‑accelerated workflows to deliver faster iterations, clearer decisions, and production‑ready results.
Most studios treat AI as a bolt-on. We've rebuilt our entire workflow around it — from concept generation and feasibility modelling to rendering and documentation.
The result is a process that moves at a pace traditional studios can't match, without sacrificing the engineering rigour that gets products into production.
You work directly with an Engineer — no account managers, no handoffs, no briefing chains. Every decision is made by someone who understands both the design and the engineering.
When specialist expertise is needed, we pull from a trusted network of industrial designers, mechanical engineers, tooling experts, and manufacturers — assembled for your project, not maintained on overheads.
Early-stage founders need speed and clarity. Scaling requires depth and documentation. We adapt to where you are — a single sprint to validate a concept, or a full programme from brief to production-ready.
The same quality of thinking applies at every scale. You're not passed to a junior team as the project grows.
Beautiful products that can't be made are just renders. Every decision we make — material, form, tolerance, finish — is made with the factory floor in mind.
We've seen what happens when design and engineering are separated. DFM issues late in the process are expensive. We eliminate them early by never separating design intent from manufacturing reality.
